compuBase consulting

FEBRUARY 2012

CONTENT

  1. The presence of the SaaS offering in different categories of software and in different vertical markets
  2. Market sizing with compuBase online
  3. Figure of the month
  4. Monthly overview of compuBase database
  5. List of ICT Channel events
  6. List of Channel Studies & Whitepapers

 

ICT CHANNEL EVENTS

7-10/02/2012 - Distree EMEA - Monte Carlo - France

7-9/02/2012- Microsoft TechDays - Paris France

8-9/02/2012 - MED IT - Marseille France

27/02- 1/03/2012 - Mobile World Congress - Barcelona Spain

6-10/03/2012 - CEBIT - Hannover Germany

12-13/03/2012 - Channel Focus - UK

27-29/03/2012 - SITIasLAN - Madrid Spain

Further information about these and other upcoming channel events is available here.

 

CHANNEL STUDIES

Click image to download

Livre Blanc SaaS

(Available in French)

White paper on the impact of selling value added services (Cloud, SaaS, Managed Print Services...) on indirect distribution

 

German IT Study

(Available in English & German)

Information and key figures to address the IT & Telecom markets in Germany. Use: to understand the market structure when assigning indirect sales territories and for evaluating market forces.

 

 

Italian IT Study

(Available in English & Italian)

Quantitative analyses of channel partners in the IT and Telecom markets in Italy by region and activity. Includes profiles of key players by market category, targets and marketing strategies.

 

 

Spanish IT Study

(Available in English & Spanish)
Analysis of the IT and Telecom markets in Spain by region and activity : Evolution of IT & Telecom activities
Sales areas, market players and sales methods


 

GUIDE EMEA

(Available in English)

For a 360° view of IT & Telecom distribution in EMEA - The 2012 edition of our ICT Distribution Observatory will be published end of this quarter. Reserve your copy today



 

Consult the complete list of compuBase channel studies currently available

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The relative importance of SaaS for different categories of software and target markets

Accessing software solutions in SaaS mode is no longer an issue, however the distribution of such solutions varies depending on the category of software. A study of 410 solutions referenced in the compuBase database reveals that not all categories are affected in the same way by the SaaS phenomenon. At the top of the list, the categories most frequently impacted by the SaaS are:

  • Educational and training software
  • Network and telecom software
  • Management and production software
For the last group in this category it is mainly software relating to sales, finance, HR, Helpdesk & GED functions that are available in SaaS mode, ERP and accountancy solutions are a lot less.

At the bottom of the list we find:

  • Audio visual software
  • Scientific software
  • Electronic software
  • Vertical market software

A similar analysis of the markets addressed by software publishers selling SaaS solutions shows that they appeal to certain markets more than to others. These are the client targets addressed by IT & Telecom partners where SaaS is the most often cited.

Vertical markets addressed by IT partners where the SaaS model is above average
Vertical markets addressed by IT partners where the SaaS model is below average

On-line services
Fishing industry
Property management
Logistics
Textile industry
Tourism
Regional administration
Raw material extraction
Hotel & restaurant industry
Leisure industry
Law

Heavy Industry
The IT sector
Telecommunications
The naval idustry
Education and training
The military
Electronics
Agriculture
Local collectivities
Aeronautics

The comparison between the different types of solutions and the markets where the SaaS is above or below average reveals that sometimes there is a divergence... continue reading in your browser

 

Market Sizing: how many partners can sell your products and solutions? Try our on-line targeting tool

Did you know that you can access the compuBase database via our on-line targeting platform to make your own counts?

Access the on-line targeting platform in demo mode here

Select the language you wish to use and the country you would like to make a count for.

Select the module Target and Create your Target

Add your chosen criteria to the targeting tool by 1. selecting them in the left hand panel & 2. clicking on the + sign. At the bottom of the screen you will see a count for the number of company profiles available for your selection.

NB: The main activities are listed under "Studies and Datamining" whereas detailed activities can be found under "IT and Telecom activites".

Then select the option Count Contacts to visualise the number of contact profiles available for your target.

For information on this platform, for counts or for a data export request

contact



Figure of the month

In a recent survey of resellers in France 48% felt they were sufficiently prepared to commercialise SaaS solutions.

 

compuBase consulting market coverage in EMEA & Latin Amercia
This month's overview of our database content :

A complete, centrally maintained information base covering over 120,000 qualified IT company profiles in EMEA and Latin America for researching and understanding your market, for business analysis and for use in direct marketing operations

Over 250 selection criteria available for highly tuned target selection

See an example of data extraction from our database, with depth of information and a detailed ranking of 100 top MSPs

C o n t a c t  c o m p u B a s e for further information

 

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